Sereia was born from a desire to empower women to reconnect with their true selves. We realized that many women feel pressured to conform, often losing sight of their unique identities in the process. At Sereia, we believe every woman possesses innate power and timeless beauty that should be celebrated.

Our jewelry is more than just accessories; they are symbols of a journey back to oneself. Inspired by the strength and elegance of women throughout history, each piece blends classic sophistication with modern design. Crafted from the finest materials, our creations are timeless, designed to become heirlooms passed down through generations.

Sereia is for the woman who embraces her complexity and confidence, valuing character and integrity over trends. Our brand draws inspiration from iconic women and the boldness of 1980s Los Angeles, yet remains ever-evolving, just like the women who wear it.

Welcome to Sereia—where your story
shines as brightly as the jewels you wear.

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THE SEREIA WOMAN

In the heart of LA, every young woman reaches a turning point—caught between others'
expectations and her own desires. But in those silent moments of self-reflection, she
rediscovers her true passions, reclaiming her strength and confidence.

The Sereia woman is the epitome of timeless LA style—confident, captivating, and utterly
herself. Master of her destiny, she combines elegance with an unyielding spirit, making
every challenge a stepping stone to success.

Her signature? A bold red lip paired with striking Sereia jewels—embodying a legacy she
wears with pride. Drawing inspiration from iconic women, she blends vintage glamour with
a modern twist. Beyond the fleeting trends, her character shines through—detailed,
authentic, and resolute.

A beacon of sophistication and resilience in the City of Angels, the Sereia woman navigates
life with unparalleled grace and confidence, inspiring others to seize their power. Adorned
in Sereia jewels, she lights up any room, ready to conquer the world.

Our Jewelry & Craftsmanship

At Sereia, we take immense pride in the artistry and craftsmanship that define each piece of our jewelry. Our commitment to excellence starts with the careful selection of materials. We use only the finest 18 k gold over brass, combined with lustrous freshwater pearls and handpicked semi-precious stones, ensuring that every piece exudes elegance and longevity. Our jewelry is lavishly coated with 2.5 microns of 18-karat gold, a standard of quality that sets us apart in the industry

Our dedication to unparalleled quality is reflected in every step of our process. We own and operate our own factory, where master goldsmiths, expert stone setters, and an advanced R&D team work in harmony to bring our designs to life. The selection and collection of our stones and pearls are meticulously curated to provide you with jewelry that not only stands the test of time but also carries a legacy—pieces that can be treasured and passed down through generations.

Each item undergoes rigorous scrutiny, passing through three rounds of quality control to ensure perfection. Once each piece meets our exacting standards, an internal document is issued, certifying its readiness to leave our production line and become a part of your story.

At Sereia, we strive to be more than just a jewelry brand; we aim to be the standard of excellence in quality and craftsmanship. Every piece of jewelry is crafted with the utmost attention to detail, designed not only to adorn but to endure—a true testament to the art of jewelry-making.

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Sereia Packaging

Exquisitely Crafted With A Commitment To Social Responsibility


At Sereia, sustainability and sophistication are seamlessly intertwined. Over 60% of our packaging is crafted from recycled materials, embodying our unwavering commitment to environmental responsibility. In the same spirit, our jewelry is meticulously created from recycled brass, undergoing an intricate process to achieve the exceptional quality we proudly stand behind.

Every detail of our packaging has been thoughtfully designed to reflect the pinnacle of luxury and eco-consciousness. A highlight of this experience is our elegantly crafted keepsake box—an enduring gift to our customers. Made with impeccable craftsmanship, it not only serves as a beautiful storage solution for your cherished jewelry but also as a timeless reminder of Sereia’s dedication to excellence and sustainability.

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our scent

With every Sereia purchase, we include a bottle of our signature perfume—a scent as captivating and unforgettable as the woman who wears it

This addictive fragrance is carefully crafted to enhance your presence, enveloping you in an aura of divine power, grace, and sensuality. Each note is a tribute to the bold and radiant spirit within you, amplifying your allure and deepening the connection between you and your Sereia jewels. Let this scent become an essential part of your ritual, a fragrant reminder of the timeless elegance and empowered femininity you embody.